The University of Texas Health Science Center at Houston
Electronic Communications: Websites
Gold
Best in Show Finalist
The “Many Faces. One Mission.” website highlights the incredible campaign success that resulted from many community members coming together with the combined goal of improving health. As a celebration of the successful completion of the most ambitious fundraising effort in the history of The University of Texas Health Science Center at Houston (UTHealth Houston), the website showcases campaign results, joyful pictures, an impact video, stories of students who earned scholarships, outreach programs that have expanded, and medical innovations.
Launched in April 2023, the website offers a detailed breakdown of key statistics with reader-friendly graphics to clearly show what our community achieved together. Beyond the numbers, the site offers impact stories organized by the campaign’s three focus areas: improving the health of Houston’s residents, training the next generation of health professionals, and advancing brain and behavioral health. By connecting the stories with these concentrations, which are particular strengths of the university, the website shows how our experts and trainees are leading the way for better health.
With 11,315 donors to the campaign, UTHealth Houston surpassed its $500 million fundraising goal, and this website expresses gratitude to everyone who contributed, while also demonstrating how our community’s generosity is propelling extraordinary achievements in medical research, education, and clinical care.
What was the most impactful part of your entry?
The impact of this project lies in the meaningful engagement of the viewer. By bringing the website user in and helping them recognize the role they played in the collective success of this campaign, we seek to have them share in the pride of this accomplishment and the knowledge that, because of them, these resources will save and improve lives throughout our communities.
What challenge did you overcome?
Philanthropic campaigns are often lauded for their achievement of numbers (e.g., total amount raised, number of donors, number of endowments established). Our challenge was to transform a collection of numbers into a meaningful website that resonates with the user and presents the human side of the statistics. We tackled this through both the content and design.
The layout is people-focused, showing the faces of people receiving their degrees, health experts providing vital care to the community, and scientists uncovering breakthroughs that will save and improve lives. The numbers are presented in colorful infographics and separated into sections to make them accessible. We included stories to tell the impact of philanthropy on individual lives, further helping the reader to understand the incredible significance of the campaign’s success.
Contact: Mika Stepankiw
marika.stepankiw@uth.tmc.edu