2016 GIA Awards for Excellence
Electronic Communications: Audio and Video
Can Your Birth Month Predict Disease Risk?
Columbia University Medical Center
Describe your video.
We produced a video for social audiences about a data science study connecting disease and birth month.
What prompted you to take this on?
One of our scientists just published a study that our media team thought would have wide appeal. We wanted to reach a large audience while providing primary source information conveying the science and dispelling myths.
What was the most successful part of the project?
The large and wide audience the video reached. 500,000 viewers watched it on YouTube alone, and it was embedded everywhere from TIME to Sofia Vegara's blog!
What is one thing you learned from this experience?
The power of video in a social media world and how it can help institutions reach large and new audiences directly.