Print and Digital Publishing: External Audience - Silver
Stanford Medicine Magazine
Stanford University School of Medicine
Stanford Medicine prizes innovation, collaboration, diversity, leadership, and excellence — values that guide our editorial decisions for Stanford Medicine magazine. The publication aims to engage and educate readers inside and outside of academic medicine, extend Stanford’s thought leadership on important medical and health care issues, and raise awareness of Stanford’s innovations in medical research, education, and patient care. Each issue focuses on a timely theme and provides readers an educational and thought-provoking briefing on the topic. Stanford faculty, students, researchers, and clinicians figure prominently in each issue. Our design aims for a less traditional look, including conceptual illustrations and photography. Sample themes include scientific breakthroughs in cancer and patient care, service as a trusted source of accurate, engaging COVID-19 information, and racial inequity in medicine. Content highlights include articles about impacts of racism on health, efforts at Stanford to address systemic racism, and research to understand and address inequities.
What was the most impactful part of your award-winning entry?
The theme issue on COVID-19, in particular an article on the workings of viruses, was most impactful. It has had 60,000 page views, spurred many thankful comments, and for several weeks ranked No. 1 in Google's search for the phrase “What’s a virus?”
What challenge did you overcome?
While producing our theme issue on racial inequity in medicine, we were concerned about inadvertently offending readers because of potential cultural blind spots regarding race. Consulting with colleagues in the Office of Faculty Development and Diversity proved invaluable.
Contact: Alison Peterson