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    Electronic Communications: Social Media - Silver


    electronic comm - social media - jhm

    JHM.Fundamentals Basic Research Instagram
    Johns Hopkins Medicine

    The jhm.fundamentals Instagram account takes advantage of original scientific data for visual and written storytelling to expand the reach of research news at the Johns Hopkins University School of Medicine. The team carefully curated the jhm.fundamentals Instagram gallery to include eye-catching images that appeal to Instagram’s rapidly growing millennial audience. The jhm.fundamentals account now reaches — through organic growth only — almost 2,000 scientists, students, and science-interested Instagram users.

    What was the most successful part of jhm.fundamentals?

    Our biggest success was tapping into an engaged audience not yet reached by any Johns Hopkins Medicine channel.

    What is one thing you learned from this experience?

    Letting an image, a series of images, or a moving image do the storytelling can satisfy the appetite of science lovers, science communicators, and members of our own faculty.

    Rachel Butch, rbutch1@jhmi.edu