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2016 GIA Awards for Excellence

Electronic Communications: Mobile and Apps

UCLA Baby App
UCLA Health

Describe your app.
UCLA Baby was created as a companion app for pregnant women to guide them through the intricacies of their pregnancy with tips, milestone reminders, maternity tools, educational materials/classes, and to provide information on the UCLA Birthplace locations, as well as provider choices.

Judges said:
Creative, well executed app that provides many functions to expecting mothers.

What prompted you to take this on?
The digital team developed the app after a UCLA Health board member suggested the idea. We added additional functionality important to expectant mothers and created original content specific to UCLA Health and The BirthPlace with the help of our labor and delivery staff.

What was the most successful part of the project?
The positive feedback that the app has received, not only from our internal staff and physicians, but the user data and metrics that we have been steadily receiving since the app’s launch has been invaluable.

What does it mean to you to win?
It is exciting to win an award for an app that brought together a variety of stakeholders within the organization.

Interested in Submitting Your Work?

You’ve spent the entire year creating innovative campaigns, writing articles, organizing alumni and community events, revamping your digital presence, and most importantly, demonstrating the value of your institution to your community.  Now is the time to show off your work and be recognized!

Learn more about the competition with the resources below: