On Sept. 27, 2016, we launched AAMCNews, a new website devoted exclusively to articles, viewpoints, videos, and infographics for the academic medicine community. It was an ambitious undertaking to enter the digital arena with a blank slate and a short deadline as we retired the AAMC Reporter, our previous print publication, last summer.
But we did it and then some. In our first year, we welcomed 198,506 visitors to the site. Subscribers to our weekly AAMCNews newsletter—including highlights from the website and news bites from the trenches of academic medicine—increased by 7% over the last six months alone.
In June, the AAMCNews team was recognized for its achievements by Association Media & Publishing, winning the top Gold EXCEL award in the digital magazine category.
The interests of our audience have spanned across AAMC mission areas. Here’s a snapshot of our most-clicked content since the site’s beginning.
Diversity and Inclusion
When the Target of Bias Is the Doctor
In our Perspectives section, the column Executive Order on Immigration Threatens Our Nation’s Health Security by AAMC President and CEO Darrell G. Kirch, MD, resonated with readers. So did the Viewpoint, Creating a Safety Net: Preventing Physician Suicide, by Christine Moutier, MD. And our most-viewed video was Brain on Fire: A Medical Mystery, about author Susannah Cahalan’s dramatic experience as a patient with a rare disease.
Other articles that drew you in were our stories on dual-physician couples, a three-year medical school model, how academic medicine professionals use Twitter, and the evergreen topic of medical student debt.
Our AAMCNews writers and editors had their own favorites.
Staff writer Stacy Weiner learned that nearly 1,300 children die from gun injuries in the United States each year from the article Hospital Interventions Curb Gun Violence, Help Victims Heal. “That brutal statistic stayed with me long after I finished reading it,” she said.
“I also was inspired by the medical centers featured and their commitment to addressing much more than patients' visible wounds—and to helping communities plagued by violence.”
For my pick, I was proud to publish Physicians and Public Health Leaders Turn Up the Heat on Addressing Climate Change. The article brought to our attention that forward-thinking physicians and scientists at our institutions are trying to lessen the impact of this emerging global crisis through medical education, strategic planning, and patient awareness. How will climate change affect health care providers and the health of Americans? It’s important to start the conversation now.
Lastly, AAMCNews takes a village. We owe our existence to a team of talented web editors, writers, copy editors, digital strategists, designers, IT specialists, publishing experts, and communication and multimedia pros to pull it together. Add subject matter experts across the AAMC who review all copy. A public thank you to all.
Photo credit: Dev Clarke