UT Southwestern Medical Center
Special Events, Projects, Programs, or Campaigns
Gold
UT Southwestern Medical Center, the Official Health Care Partner of the NBA’s Dallas Mavericks, joined forces with the team to create a unique night supporting heart health and sharing resources and knowledge with all game attendees. To illustrate and inspire a heart healthy lifestyle, the initiative focused on both a single runner and relay marathon that were completed on treadmills during game play and a variety of fan engagement activities.
What was the most impactful part of your entry?
The most impactful part of our entry was the successful completion of a single runner marathon and relay marathon during the course of NBA game play.
What challenge did you overcome?
Our biggest challenge was whether or not a marathon could be completed in the time frame of the game’s first three quarters. We invited a runner from the Dallas Marathon, which ended up being another excellent way to incorporate community outreach.
Contact:
Elizabeth Ellen Anderson
elizabethellen.anderson@utsouthwestern.edu