In October 2014 Student Affairs and Programs (SAP) and Diversity Policy and Programs (DPP) introduced the women physicians responsible for bringing the Disney character, Doc McStuffins, to life. In this engaging 53-minute webinar, presenters discussed how founders of the Artemis Medical Society built the We Are Doc McStuffins Campaign and, with Disney, sparked a national movement around the need for positive images and roles modes for African American children and girls with the National Doc McStuffins Mobile Tour.