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    Print and Digital Publishing: External Audience – Gold

    three magazine covers

    Stanford Medicine Magazine
    Stanford University School of Medicine

    Stanford’s medical school prizes innovation and consistently makes powerful contributions to medicine. That spirit guides our editorial decisions for Stanford Medicine magazine, where we focus on stories that will engage readers inside and outside academic medicine, raise thought-leaders’ awareness of Stanford perspectives on important medical issues, and spread the message that Stanford is a leader in medical education, practice, research, and vision. To create a publication our audiences will value, we keep an eye on what successful consumer magazines are doing. We present stories in a variety of formats, including audio and video, in addition to traditional print, and choose topics that will appeal to a wide range of readers, not just Stanford insiders. The magazine is published four times a year both online and in print. The print version averages 40 pages per issue, with a circulation of 29,000.

    What was the most impactful part of your award-winning entry? 

    Our most widely read story highlighted a female high school student who teamed up with Stanford researchers to design software to measure surgeons’ skills. It was part of our Fall 2018 issue, which featured digital technology in medicine.

    What is one thing you learned from this experience?

    A compelling photograph is golden. In the hands of skilled social media writers, it can massively multiply a story’s readers.

    Paul Costello, paulc1@stanford.edu