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GIA 2008 Excellence Winner
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L to R: Jennifer Durgin, senior writer; Dana Cook Grossman, editor; Matthew Wiencke, assistant editor; and Laura Stephenson Carter, associate editor.
Photo Credit: Jon Gilbert Fox
Paul G. Gennaro, Web architect, Dartmouth Medical School
Tim Good, Web master, Dartmouth Medical School
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Electronic Communications - Rich Media
Dartmouth Medical School and Dartmouth – Hitchcock Medical Center
Dartmouth Medicine magazine's Web-Extras
Dartmouth Medicine is the major external publication of Dartmouth Medical School and Dartmouth–Hitchcock Medical Center. During spring 2006, Dartmouth Medicine began to augment its online edition with multimedia "Web-extras" to offer added depth and richness for readers of both their print and online editions and to drive more traffic to their Web site.
Goals
- Create videos, audio clips/podcasts, and online slide shows that build off the print content in each issue of the magazine. Produce three to five Web-extras per issue.
- Attract new readers/users and create a richer experience for existing readers. For example, using a Web-extra, readers/users can listen to a harp therapist play for patients at the cancer center.
Results
- During the first year of posting Web-extras, Web traffic increased
from monthly averages of 76,334 visits to 105,804 visits, reaching
103 different countries, up from 66 the previous year.
- Considerable positive feedback has been received from colleagues,
both at Dartmouth and other institutions, and from the public.
Read the full narrative (Word document)
Contact: Dana Cook Grossman, Dana.C.Grossman@Dartmouth.edu
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