|
|
|
GIA 2007 Excellence Winner
Special Projects, Programs or
Campaigns – Development
Ohio State University Medical Center
2006 Medical Center Campus Campaign
For over 15 years, the annual faculty/staff campus campaign at the Ohio State University Medical
Center averaged 11 percent participation, the lowest university business unit. The development
staff completely transformed the structure, strategies, and tactics of the 2005–2006 Medical Center
campus campaign to create hundreds of "internal development advocates" by cultivating passionate,
philanthropic campaign volunteers and setting audacious goals for increasing employee donors
and dollars contributed.
Goals
- In fiscal year (FY) 2005, increase volunteers' making personal gifts by 400 percent to 335, and double that
number again in FY 2006 to 670.
- Double employee donors in FY 2005 to 22 percent participation with 1,930 donors, and increase to
30 percent overall participation with 2,632 donors in FY 2006.
- Double the annual dollars contributed to $800,000 by the end of FY 2006.
Results
- Due to the active volunteer leadership of 957 chairs, champions, team captains, and ambassadors; the strategic
choices and audacious goals that focused on connecting every employee with her/his personal passion at Ohio
State; and the disciplined work of development professionals, the 2006 campaign was a phenomenal success.
In only 18 months, a comprehensive transformation of nearly every aspect of the campaign proved itself by
surpassing all three "ridiculously impossible" goals:
- "Internal Development Advocates" exceeded the audacious 900% increase goal with a 1,065%
increase (67 to 671),
- Employee participation flew past the initial 30% participation goal by more than quadrupling from
11% to 47% (increasing 379% from 965 donors to 4,629), and
- Annual dollars contributed did not merely double, but actually tripled from $399,580 to $1,216,750.
Overall employee morale is skyrocketing, individuals and organizations in the community are motivated by this
internal effort, and the medical center is aiming for even higher 2007 results.
Read the full narrative (Word document)
Contact: Kyle Hanser, khanser@wfubmc.edu
Back to GIA 2006 Awards for Excellence Winners
|
