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GIA 2007 Excellence Winner
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(From Left) Chuck Staresinic,
Senior Editor; Chuck Dinsmore,
Production Manager; Elena
Gialamas Cerri, Art Director; and
Joe Miksch, Associate Editor
Erica Lloyd, Editor in Chief
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Publications - External Audience Periodicals
University of Pittsburgh School of Medicine
Pitt Med Magazine
In 1999, the University of Pittsburgh School of Medicine launched
a new magazine to bring its stories to life. Pitt Med was designed
to share the ongoing intellectual adventure of the medical school
in an engaging and thought-provoking manner—one that is accessible
to educated laypersons as well as physicians and scientists.
In all of its elements, from cover to stories, Pitt Med would
strive to reflect the school’s vitality to alumni, faculty, students,
community leaders, donors, media representatives, and other
important constituencies.
Goals
- Provide a communications tool to cultivate goodwill, engender
pride, and raise money for the medical school.
- Promote the school'’s achievements in a smart and engaging way
that reflects its rising stature.
- Build support for a growing basic science program.
- Develop a quarterly magazine to capture the attention of Pitt's key
constituents by using original photography and illustrations and a
"younger" and fresher approach.
Results
- Since the first issue in fall 1999, circulation has doubled—with the
addition of resident alumni and others—to 21,000. The magazine's
budget has grown to $192,000 a year for the 40-page quarterly.
- Pitt Med is helpful in showcasing the school to top scientists and is
part of faculty recruitment efforts.
- The magazine is sent to National Institutes of Health (NIH) agency
directors, and the university has steadily increased its share of NIH
funding, now ranking seventh nationwide. It ranked 12th seven
years ago.
Read the full narrative (Word document)
Contact: Erica Lloyd, erica.lloyd@pobox.com
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