GIA 2007 Excellence Winner

Premier Performance – Development

Dartmouth Medical School and Dartmouth–Hitchcock Medical Center

Transforming Medicine Campaign

Dartmouth Medical School and Dartmouth–Hitchcock Medical Center launched the Transforming Medicine Campaign with a $250 million goal by December 2009. The development communications team created marketing materials to be used by fundraisers as part of an information packet for potential donors. The materials included a campaign case statement, specialized gift opportunity brochures with mini-CDs, an interactive CD, a campaign video, and special editions of internal publications, such as the newsletter Skylight and the annual report.

Goals

• Create campaign marketing materials to inform and motivate prospective donors to support our campaign priorities.
• Complete the marketing materials within a six-month time frame with a three-person development communications staff and a limited budget.
• Share the campaign materials with many donor audiences: participants and stakeholders; prospects, donors, and friends; students and parents; faculty; alumni; trustees and volunteer leaders; employees; regional community; and friends' groups.

Results

• Within a year after distributing the campaign materials, the Dartmouth Medical School and Dartmouth–
  Hitchcock Medical Center raised $45 million in gifts and grants, including four major six-figure gifts and
  more than 90,000 individual gifts.

Read the full narrative (Word document)

Contact: Sandra Adams, Sandra.Adams@Dartmouth.EDU

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