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GIA 2006 Excellence Winner
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Joan Levey, Glenn Simmons and Christina Pickle
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Electronic Communications - Electronic Content
Johns Hopkins Medicine Office of Corporate Communications
"Electronic Billboards: Johns Hopkins Medicine Tries a Novel Means of Internal Communications"
The Office of Corporate Communications serves as the communications arm
for the Hopkins Office of Critical Event Preparedness and Response (CEPAR).
When a tornado warning came just as a shift was heading for the doors several
years ago, we realized we needed an immediate, in-your-face way of capturing
attention for critical messages in high-traffic areas. Additional problems: multiple
employee communications campaigns were creating a tangle of poster-bearing
tripods in lobbies, and printing posters for multiple locations was chewing up
too much money.
Goals
- Provide rapid mass communication in a time of emergency, yet also allow
us to deliver other institutional messages that benefit patients, visitors
and employees.
- Capture attention through engaging visuals.
- Allow us to program and deliver different rotating messages to different locations
at different times, all from our off-campus office.
- Allow our managers to have 24-hour access to the system from home or
Blackberry for simple text messages.
Results
- Electronic billboards, aka EBBs or digital signage are on the walls of key
lobbies and hallways. There they deliver eye-catching messages for employees
and patients.
- 30 messages run every 10 minutes and begin the series again.
- Developed two levels of programming for emergency messages. Level 1: all
regular programming stops completely, and the emergency message stays on
the screen for the duration of the crisis. Level 2: the emergency message is
inserted in our regular program cycle and appears once every 2 minutes.
- The screens have already alerted employees regarding the shutdown of the
subway system and of a major tunnel security alert.
- Gone is the clutter of tripods, and the cost of printing posters
is decreasing.
Read the full narrative (Word document)
Contact: Glenn Simmons, gsimmon1@jhmi.edu
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