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GIA 2004 Excellence Winner
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Bottom row from left:
Lindsay Roylance (assistant editor), Max Boam (designer), Anne Bennett Swingle (editor).
Back row, from left: Keith Weller (photographer), Mary Ellen Miller (senior writer)
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Publications - Internal Audience Periodicals
Johns Hopkins Medicine
Dome
Dome, Johns Hopkins Medicine's flagship employee publication,
is an eight-page tabloid newspaper that highlights important institutional
objectives, arms employees with job-related information, and entertains.
Featured stories are engaging, often including personal profiles and Q
& As. Complex articles are juxtaposed with shorter, simpler pieces
in order to appeal to a diverse audience.
Goals
- Communicate complex institutional imperatives in an easy-to-understand,
engaging way
- Appeal to a diverse audience, ranging from entry-level workers to
doctors, nurses, students, scientists and top administrators
- Communicate across all of Johns Hopkins Medicine, which includes a
medical school, three hospitals, a home care business, a managed care
arm, and a string of primary care sites
- Meet a consistent deadline
Results
- The publication deadline has been met every month
- Hopkins' government affairs staff regularly provide members of Congress
with copies of Dome. Recently, they asked that the publication be mailed
to the homes of legislators in districts surrounding the Johns Hopkins
Hospital
- Stories from Dome have been included in a Hopkins electronic newsletter
that is sent to area business leaders
- Frequent requests for more copies and reprints
- A local community hospital and another academic medical center said
they are modeling their newspapers on Dome
- When complimenting a Dome issue, readers often say, "There
was a little something in it for everyone."
Read the full narrative (Word document)
Contact: Anne Bennett Swingle, Editor, swingle@jhmi.edu
Back to GIA 2004 Awards for Excellence Winners
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