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GIA 2004 Excellence Winner
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Julianne Collier, Outreach & Special Events Manager
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Premier Performance - Public Relations
University of Washington Health Sciences/UW Medicine News
UW Medicine Community Outreach
UW Medicine supports a wide variety of programs and events to reach out
to the public and give people in the region a chance to learn about the
work being conducted on campus. The programs include a monthly
lunchtime presentation on health topics for employees, volunteers, and
patients; a Mini-Medical School composed of a series of evening lectures;
and facility tours for students. Although most programs are adequately
funded, the majority are low-budget projects that contend with additional
budget cuts each year because of the state's declining economy. Most of
the money pays for television and advertising. All programs are free and
UW staff handle administrative and publicity efforts.
Goals
- The school's challenge each year is to expand and enhance its programs,
in particular, Mini-Medical School and our television program, Healthy-U
Magazine.
- Officials are constantly looking to present exciting new lectures
and demonstrations that educate audiences about University of Washington
medical science, patient care and cutting-edge research.
Results
- The success of First Friday at UWMC is measured by the attendance,
interaction, and feedback. This program draws around 65 to 100 guests.
Generally the audience is composed of individuals seeking medical action
for themselves or a family member. Past speakers said that new patients
who attended a session felt informed enough to decide whether to proceed
with a certain treatment or procedure.
- As for the Mini-Medical School, comments indicate that our participants
developed an overwhelming appreciation for the resources available at
UW Medicine. Students indicated that weekly contact with a variety of
physicians and health professionals created a new confidence and trust
in the medical system. We typically enroll more than 650 persons for a lecture
hall that holds 500.
- During every school year approximately 350 high school students tour UWMC
facilities each month. During the summer more than 300 students and teachers
participate in special tour programs.
Read the full narrative (Word document)
Contact: Julianne Collier, Outreach & Special Events Manager, jcollier@u.washington.edu
Back to GIA 2004 Awards for Excellence Winners
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