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GIA 2004 Excellence Winner

Back Row (left to right):
Dan Patrinos, Richard N. Katschke.
Front Row (left to right): Jeffrey S. Hagedorn, Linda LeMahieu, Michael Sauer
not present: Patty L. Confer

Medical College of Wisconsin Website

Electronic Communications - Web Sites

Medical College of Wisconsin

Launch of Redesigned Corporate Web Site

With the rise of Internet use among students, faculty and the general public, universities are under increasing pressure to construct and maintain easy-to-navigate and understandable Web sites. The Medical College of Wisconsin redesigned and launched its new Web site on June 30, 2003, bringing a uniform design and theme to the school's Internet face.

Goals

To construct a Web site with a cohesive theme
Develop a standard tool that would make it easier for employees to create Web pages
Create privacy and copyright policies, image consent forms and production standards

Results

Within six months (July - December 2003), Web traffic increased by an additional 408,000 page views compared to the same time period during 2002.
Unique visits rose by nearly 17,000 hits, and views of news releases linked to the homepage grew from 24,728 to 34,982.
The school was able to measure Web traffic on specific pages for the first time.

Read the full narrative (Word document)

Contact: Richard Katschke, Associate Vice President for Public Affairs,
katschke@mcw.edu

Back to GIA 2004 Awards for Excellence Winners