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GIA 2004 Excellence Winner
Electronic Communications - Web Sites
University of California, San Francisco
Campaign Insider
The Campaign Insider is the electronic magazine of the "Campaign
for UCSF," a $1.4 billion fundraising initiative of the University of
California, San Francisco. It is sent monthly by e-mail to approximately
650 campaign volunteers, donors and campus leaders.
Goals
- Unite and inform a vastly diverse group of campaign volunteers and
participants
- Provide campaign leaders and participants with quick, up-to-date information
on significant monetary gifts, recent and upcoming events and progress
toward campaign goals
Results
- The establishment of a monthly newsletter containing news stories,
updates on gifts and fundraising goals, messages from campaign leaders
and photographs from recent events, among other things
- Since the Campaign Insider's launch approximately two years
ago, the community’s response has been overwhelmingly positive. Volunteers
and staff fundraisers find the concise stories and breaking news extremely
helpful
- Campaign participants use the newsletter as a vehicle to publicize
gifts
- Campaign participants feel involved in a larger community that is
united in a common undertaking
- The newsletter has proven to be useful in speeding the progress and
completion of particular initiatives, such as the accomplishment of
fundraising goals
Read the full narrative (Word document)
Contact: Sarah Ball, Publications Writer at (415) 476-5388
Back to GIA 2004 Awards for Excellence Winners
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