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GIA 2003 Excellence Winner
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Stephen H. Cohen, M.D., Medical Director, Primary
Care Network
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Special Projects or Programs - Marketing
University of Rochester Medical Center
Believe in Better Health Toolkit
In October 2000, Strong Health launched "Project Believe" - an initiative
to help Rochester, New York become the healthiest community in America
by the year 2020. Strong Health's primary care physicians recognized their
essential roles in supporting this lofty goal, and proposed a project
to enhance and standardize patient communications regarding illness prevention,
health improvement,
and risk reduction. The "Believe in Better Health" Toolkit of office and
web-based tools was the
result.
Goals
- To integrate preventive healthcare and health promotion into the core
process of the
health delivery system.
- To identify risk factors for CAD, stroke, cancer, COPD and diabetes
among others early to
help prevent and reduce disease.
- To provide a single standardized source of accessible education and
referral information to
improve access to preventive health information, promote health behaviors
and reduce risk.
- To enhance practice efficiency regarding wellness counseling.
Results
- As of May 2003, more than 140,000 individual tools have been distributed
to the 28 practices
of the Strong Health Primary Care Network.
- Measuring the impact of the Toolkit on patient outcomes.
- Enhancing the Toolkit with updates and additions.
- Making the Toolkit available nationally. A business plan is in development
for mass production,
underwriting, and national distribution.
Contact: Sarah Sanders, Marketing Manager, (585) 273-2145; sarah_sanders@urmc.rochester.edu
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