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UTMB Brand Materials

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UTMB Office of University Advancement

The University of Texas Medical Branch - Public Relations

Building the UTMB Brand

After a communications audit and employee survey, University of Texas Medical Branch leaders determined that employees needed a unified way of thinking about themselves. It was also determined that the university needed a more cohesive image. The introduction to a new logo and theme line in May 2001 has helped UTMB to accomplish both goals.

Goals:

Create a uniformed way of thinking for UTMB employees
Bring the overwhelming individual department and program logos into a one cohesive look
Build a brand that communicates the mission and vision of UTMB

Results:

The brand is in wide use after only one year after launch
Employees have accepted new logo and theme
Over 500 promotional items now carry the brand, compared to just 120 a year ago

Contact:
Chris Comer, Assistant Vice President, Public Affairs
(409) 772-2618; ccomer@utmb.edu