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GIA 2002 Excellence Winner
Electronic Communications - Video
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Tim Donovan, Nancy Grover, Julie Sorrentino
and Gary Stark
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West Penn Allegheny Health System Communications
Conference Center Video
The Western Pennsylvania Hospital's Conference Center Video was
the feature presentation at the opening celebration and reception
for major donors to the Center, including medical staff and board
members. The video, titled "The Shape of Things Past…The Shape of
Things to Come," focused on the people of the hospital who have
helped to shape its past and will continue to shape its future.
Goals:
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Recognize the contributions and importance of the hospital's
donors, including physicians, employees and community leaders
- Take viewers on a virtual tour through the new conference center
and Health Sciences Library
- Describe the conference center's capabilities and features
- Demonstrate the superb audiovisual capabilities of the new
conference center auditorium
- Express gratitude to donors and inspire future support
Results:
- Target audience reacted extremely positive to the video
- Participants expressed a deep sense of pride in the institution
and new conference center
- Opening celebration was featured on local news media and in
Pittsburgh newspapers
Contact:
Nancy Grover, Director, Public Relations, Marketing and Media Services
(412) 578-5644; ngrover@wpahs.org
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