2007 Annual Meeting Home

Final Program

Exhibits

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Friday, November 2

3:00 - 4:45p

Master Class: Alumni and Development

"Managing Your Career Through Times of Change"
Change is a constant. Whether you decide to initiate a change or whether organizational and leadership changes occur that affect your job, change can be stressful.

For those who decide to take a new job or go to work for a different institution, it is particularly challenging as you learn a new culture and meet new people. This master class will discuss ways of managing these challenges and explore different aspects of savvy networking—from working a room to navigating new institutional environments successfully. Join us for this interactive, informative session designed to provide you with the tools for success in development and alumni relations.

Presenter:
Michael J. Worth
Principal
Michael J. Worth & Associates, LLC

Responder Panel:
Karen D. Skiba
Director, Mayo Alumni Center
Mayo Medical Center
GIA Midwest Regional Chair

Douglas G. Stewart
Associate Vice President
Medical Development and Alumni Affairs
Stanford University
GIA West Regional Chair

Marriott Wardman Park - Coolidge

3:00 - 4:45p

Master Class: Public Affairs, Marketing, and Public Relations

"'New Media' Becomes the News Media"
Recent events have shown how new media—blogs, social networking, text messaging, etc.—have jumped out in front of traditional media in reporting news events, especially crisis situations. Increasingly, these new media provide instant news sources spreading the word faster than 24-hour news outlets can. The rules at times also are quite different for new media, which are even becoming the go-to source for traditional news-gathering operations.

These new tools allow almost anyone to break a story to the world. In this session, we'll explore what communicators need to know about new media, and how they can take advantage of these tools when handling a crisis to better tell their institution's story.

Speakers:
Jim Brady
Executive Editor
washingtonpost.com

David Henderson
Communications Strategist

Moderator:
Richard Puff
Director of Public Relations and Communications
University of Cincinnati College of Medicine
GIA Public Relations Track Chair

Marriott Wardman Park - Hoover

4:45 - 5:00p

5:00 - 6:00p

Break

Keynote Address/Opening Session

"Health Care, Politics, and the American Public"
As the 2008 presidential race gears up, both Democrat and Republican polls already cite health care as the most-mentioned domestic issue with voters. Which presidential candidates will place the most emphasis on health care issues? Which issues—whether coverage for the uninsured, costs, quality, Medicare prescription benefits, or government spending on health care—and proposed solutions will resonate with the public?

Our panelists will examine the saliency of health care as a political and policy priority, explore the public's priorities for health care reform, and discuss whether candidates are connecting with the public on their health care reform plans.

Speakers:
Geoffrey D. Garin
President
Peter D. Hart Research Associates

Laurie McGinley
Assistant Bureau Chief, Health, Economics, Agencies
Wall Street Journal

Bill McInturff
Partner and Co-Founder
Public Opinion Strategies

Moderator:
Kathleen Kane, J.D.
Executive Vice President, Development and External Affairs
City of Hope National Medical Center
GIA Chair

Marriott Wardman Park - Cotillion South

6:15 - 7:45p

GIA Welcome Reception and Sign Up for Saturday Dine Arounds

Marriott Wardman Park - Cotillion North

Saturday, November 3

8:30 - 9:00a

9:00 - 10:30a

Continental Breakfast

General Session

"A Conversation with Our Leaders: Perspectives on Institutional Advancement"
At its best, institutional advancement is an organized, integrated method of managing relationships and increasing a medical school's or teaching hospital's support from its key external audiences, including alumni and friends, policymakers, the media, members of the community, and philanthropists.

What organizational models work best to integrate these functions? How do the varied institutional cultures and structures of AAMC members affect institutional advancement activities? How can the historic silos among institutional advancement functions be broken down? And how do deans and CEOs view their own roles in institutional advancement?

A panel of medical school and hospital leaders will tackle these issues and share perspectives about the role institutional advancement plays in fulfilling their institution's strategic objectives.

Speakers:
Philip A. Pizzo, M.D.
Dean
Stanford University School of Medicine

Deborah E. Powell, M.D.
Dean and Assistant Vice President, Clinical Sciences
University of Minnesota Medical School

Jeffrey A. Rivest, M.H.A.
President and CEO
University of Maryland Medical Center

Peter Slavin, M.D.
President
Massachusetts General Hospital

Moderator:
Darrell G. Kirch, M.D.
President and CEO
AAMC

Marriott Wardman Park - Cotillion South

10:30 - 10:45a

10:45 - 11:45a

Break

Alumni Track Session

"Orientation Strategies for Alumni Professionals: How to Orient Department Chairs to Alumni Relations"
For alumni offices to succeed, faculty support is critical. This workshop will explore various methods to engage department chairs and faculty in the work of the alumni office. Barriers as well as hidden potentials for success will be addressed.

Speaker:
Ile Haggins
Alumni Director
University of Kansas Medical Center

Moderator:
Laura Eller
Director, Corporate Communications and Development
Michigan State University Kalamazoo Center for Medical Studies

Marriott Wardman Park - McKinley

10:45 - 11:45a

Development Track Session

"Creating a Culture of Philanthropy"
While development professionals intuitively know the importance of creating a culture of philanthropy, other leaders at our institutions--both staff and volunteers-often need to be convinced of the importance of creating a donor-centric culture. Kay Sprinkel Grace has years of experience working with many different philanthropic institutions to help them develop long-term internal networks and external partnerships. These institutions have mastered how to build relationships that strengthen their organizations and cement donor loyalty. Come learn powerful lessons and strategies that you can implement when you return to your own campus.

Speaker:
Kay Sprinkel Grace
Principal
Transforming Philanthropy

Moderator:
Candler Gibson
Director of Development, Johns Hopkins Heart Institute
Fund for Johns Hopkins Medicine
GIA Development Track Chair

Marriott Wardman Park - Coolidge

10:45 - 11:45a

Marketing Track Session

"New Techniques for Market Research: Discovering What They Say About You"
New Web spider technology and natural language software allow you to listen to thousands of Web-based discussions about you and your products and services. A number of new technology firms that crawl through Web sites, chat rooms, and blogs have emerged. Pharmaceutical companies and medical device manufacturers use this technology to conduct post-market surveillance of new product launches and listen to what people say about them on the Web.

These systems hold promise for media tracking in the new information age; for post-market surveillance for adverse drug events; for real-time adjustment of marketing plans; and for informal, unstructured, but highly candid feedback.

Speaker:
Melissa Davies
Research Director, Healthcare
Nielsen BuzzMetrics

Moderator:
Janet Caldwell
Associate Vice President for Marketing and Communications
Meharry Medical College

Marriott Wardman Park - Taft

10:45 - 11:45a

Public Relations and Public Affairs Tracks Session

"The Mouse that Roars: Combating Animal Rights Campaigns"
Hear how two academic medical institutions handled campaigns by animal rights activists from public relations and public affairs perspectives....

In Wisconsin, the group, Physicians Committee for Social Responsibility launched a campaign to stop the Medical College of Wisconsin (MCW) from using live animals in their physiology coursework. In California, a faculty member quit his research position at UCLA Medical Center because he feared for the safety of his family. UCLA's leadership responded in a very public fashion that changed the landscape of how the university now deals with animal rights activism.

Speakers:
Richard Katschke
Associate Vice President, Public Affairs
Medical College of Wisconsin

Kim Novacs Savage
Executive Director, Federal Relations
UCLA

Moderator:
Tom Fortner
Director, News and Communications
University of Florida College of Medicine
GIA Chair-elect

Marriott Wardman Park - Hoover

11:45 - Noon

Noon - 1:15p

Break

Literary Luncheon (ticketed function)

"Final Exam: A Surgeon's Reflections on Mortality"
Final Exam, written by transplant surgeon and now author, Pauline W. Chen, explores the complexities of living and dying and whether we--both doctors and patients--face up to mortality in a way that is healthy or productive. Drawing on her own experience as a medical student and a surgeon, she questions how physicians and medical caregivers can balance life-saving techniques against the reality and emotional events surrounding death.

Chen graduated from Harvard University and Northwestern University's Feinberg School of Medicine, and completed her surgical training at Yale University, the National Cancer Institute, and the University of California-Los Angeles. While at Yale, Chen received the Betsy Winters House Staff Teaching Award and the George Longstreth Humanness Award for "most exemplifying empathy, kindness, and care in an age of advancing technology." In 1999, she was named the UCLA Outstanding Physician of the Year.

Speaker:
Pauline W. Chen, M.D.
Author

Moderator:
Gerald S. Levey, M.D.
Vice Chancellor for Medical Sciences
and Dean
University of California - Los Angeles
David Geffen School of Medicine

Marriott Wardman Park - Cotillion South

1:45 - 3:00p

General Session

"Management: Walk the Talk"
As institutional advancement leaders, one of the toughest lessons many of us are forced to learn as a supervisor is that we serve the troops as well as lead them. In this session, both the how and why of building and maintaining positive working relationships at every level--not just as a matter of corporate values or good business--will be examined.

Marilyn Moats Kennedy, a favorite and oft-requested speaker for the GIA, will explain that it's really a matter of "walking your talk" and acting out the behaviors you want to see in your employees. She will also discuss the new expectations of managers, why many supervisors more often fail on an interpersonal level than on a technical level, why cutthroat politics most often cuts the perpetrator's throat, and how you can increase your understanding of the nature of relationships and build positive ones.

Speaker:
Marilyn Moats Kennedy
President
Moats Kennedy, Inc.

Moderator:
Christine Comer
Associate Vice President for Public Affairs
University of Texas Medical Branch at Galveston
GIA Vice Chair, Public Affairs, Marking, and Public Relations

Marriott Wardman Park - Cotillion South

3:00 - 3:15p

3:15 - 4:30p

Break

Alumni Track Session

"Future Planning for Alumni"
Our academic medical centers will continue to undergo tremendous change, in both internal and external environments. As important members of advancement teams, alumni affairs professionals should not only anticipate change, but also take an active leadership role in organizational planning, "environmental scanning," and helping to shape the future direction of the organization. An integrated strategic planning initiative will be introduced, and metrics and outcomes will be discussed.

Speaker:
Mark A. Notestine, Ph.D.
Assistant Vice President, Medical Center Development and Alumni Affairs
The Ohio State University Medical Center

Moderator:
Gwendolyn Smith-Johnson
Director, Alumni Affairs and Student Connections
Baylor College of Medicine
GIA Alumni Track Chair

Marriott Wardman Park - McKinley

3:15 - 4:30p

Development Track Session

"Intergenerational Philanthropy: When Charitable Giving Becomes a Family Affair"
Learn how to plan for and respond effectively to increased donor interest in multigenerational "family" giving to our institutions. Our speakers, including a major donor and a chief development officer, will offer their perspectives on this emerging phenomenon.

Speakers:
James E. Thompson
Chief Development Officer
Massachusetts General Hospital

Wally Pinkard
Chairman and CEO, Colliers Pinkard
President, France-Merrick Foundation

Moderator:
Larry Schafer
Vice President, Development
New York-Presbyterian Hospital and
Vice Provost, Development
Joan & Sanford I. Weill Cornell Medical College of Cornell University
GIA Vice Chair, Alumni and Development

Marriott Wardman Park - Coolidge

3:15 - 4:30p

Public Relations and Marketing Tracks Session

"Health Care Quality: Who's Writing Your Report Card?"
The managed care movement and several large-scale analyses of health care quality have led to a proliferation of industry—and publicly—sponsored efforts to define the quality of medical and hospital care in the United States. Dozens of national initiatives are underway to help the public track the outcomes and safety records of hospitals, health plans, and individual practitioners. This session will help make sense of the data and show where your institution is being graded.

Speakers:
Barbara Rudolph, Ph.D., M.S.S.W.
Director, Leaps and Measures
The Leapfrog Group

Lara E. Slattery, M.H.S.
Associate Director, Research, Development, and Quality Products Department
Registries, Products, and Publishing Division
American College of Cardiology

Moderator:
Margaret McDonald, Ph.D.
Associate Vice Chancellor for Academic Affairs, Health Sciences
University of Pittsburgh

Marriott Wardman Park - Harding

3:15 - 4:45p

9:00 - 11:00p

Government Relations Representatives/GIA Public Affairs Session

"Overview of States' Efforts on Health Care Reform"

Speaker:
Michael K. Gusmano, Ph.D.
Assistant Professor of Health Policy and Management
Lauterstein Scholar
Mailman School of Public Health
Columbia University

Moderator:
Ross Frommer, J.D.
Deputy Vice President for Government and Community Affairs
Columbia University College of Physicians and Surgeons
AAMC GRR Steering Committee Chair

Saturday Evening
Dutch-treat Dine Arounds (various times)

GIA Hospitality Suite Open
(Obtain the suite number from the AAMC Registration Desk)

Hosts:
Sue Jablonski
Chief Communications Officer
Ohio State University Medical Center
GIA Marketing Track Chair

Tom Fortner
Director, News and Communications
University of Florida College of Medicine
GIA Chair-Elect

Marriott Wardman Park - Hoover

Sunday, November 4

8:15 - 9:45a

9:45a

GIA/GRR/Project Medical Education Breakfast and General Session (ticketed function)

U.S. Representative Jim Cooper (TN), a member of the House Budget Committee and a former adjunct professor of health care policy in the Owen School of Management at Vanderbilt University, will offer his perspectives on the major challenges facing medical schools and teaching hospitals including his concerns about the difficulty of sustaining the nation’s entitlement programs, particularly Medicare and Medicaid, and his personal views on undergraduate and medical education reform.

Speaker:
The Honorable Jim Cooper
U.S. House of Representatives
5th District, Tennessee

Moderator:
Steven G. Gabbe, M.D
Dean
Vanderbilt University School of Medicine

GIA Meeting Adjourned

Marriott Wardman Park - Cotillion South

10:15 - Noon

GIA Steering Committee Meeting (closed)

Marriott Wardman Park - Room 8216