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GIA Annual Meeting
Program
Friday, October 27 |
| 2:00 - 3:00p |
General Session
"The Politics of Obesity Prevention:
Personal Responsibility vs. Societal Change" Although
individuals ultimately vote with their forks when it comes to food, many factors
in society make it easier to make some choices over others. Parallel to rising
rates of obesity, the food environment now permits eating more often, in more
places, and in larger portions. Because obesity is due to multiple factors, multiple
changes must take place to fix the problem and these changes must address aspects
of society as well as personal choice. Speaker:
Marion Nestle, PhD, MPH
Paulette Goddard Professor Department of Nutrition,
Food Studies, and Public Health
New York University, Steinhardt School of
Education Moderator:
Kathleen Kane, JD
Executive Vice President, Development and External Affairs
City of Hope
National Medical Center
GIA Chair-Elect
|
Seattle Convention Center
Rooms 606/607 | |
3:15 - 5:15p | Master
Class
"'Cancer Cured - Film at 11': Avoiding the Hype in Medical Communications" The
majority of the public and many doctors get their first taste of research advances
from the mass media. Unfortunately, the media can portray health news as either
catastrophes or breakthroughs. Doctors, researchers, and medical centers sometimes
share the blame, overestimating the importance of their own work in their eagerness
for publicity. Incremental progress — the usual reality — doesn't
make headlines. Institutional advancement professionals can help to improve the
quality of health news by paying careful attention to these and other factors,
by providing context for the latest findings and by avoiding alarmist "disease
mongering." Speakers:
Richard A. Deyo,
MD, MPH
Professor of Medicine and Health Services
University of Washington
Ruth SoRelle
Chief Science Editor
Baylor College of
Medicine Moderator:
Roxanne Y. Moster
Director, UCLA Health Sciences Media Relations
UCLA Medical Center/UCLA David
Geffen School of Medicine
| Seattle
Convention Center
Room 308 | 3:15
- 5:15p | Master Class
"Trends in Institutional Advancement" John Glier,
a leading development consultant, will explore recent trends in institutional
advancement including: - Fundraising internationally
- Productive
organizational models for development and alumni relations programs
-
Best practices for Web-based fundraising
- Impact of HIPAA on
grateful patient fundraising
- Challenges and opportunities
with mega gift donors
- The never-ending campaign
-
Volunteer leadership
Speaker:
John
Glier
President and CEO
Grenzebach Glier and Associates
Moderator:
Douglas Stewart
Associate Vice President,
Medical Development and Alumni Affairs
Stanford University
GIA West Regional
Chair
| Seattle Convention
Center
Room 307 | 3:15
- 5:15p | Master Class
"Measuring/Documenting Community Benefits" How
are health care organizations documenting community benefits? What do hospitals
and medical schools need to understand about the current environment and how it
shapes their interactions with the community? Institutions in higher education,
in general, and academic medicine, in particular, must demonstrate the value of
research and education. The same is true of teaching hospitals, which are increasingly
under fire to document the benefit of their enterprise to the community. Whether
it's defending nonprofit status or demonstrating added value to insurers, measuring
and communicating the benefits our institutions bring to our communities is a
universal issue with broad institutional impact. Michael Bilton of the Association
for Community Health Improvement will share ideas and case studies of organizations
that have taken this challenge on directly. Speaker:
Michael Bilton
Executive Director
Association for Community Health
Improvement Moderator:
Vincent Petrini
Senior Vice President for Public Affairs
Yale-New Haven Hospital
GIA Vice
Chair, Public Relations, Public Affairs, and Marketing
|
Seattle Convention Center
Room 305 |
5:30 - 7:30p |
Welcoming Reception and Sign-Ups for GIA's Saturday Night Dine-Around |
Sheraton Seattle Hotel
Cirrus Room |
9:00 - 11:00p |
GIA Hospitality Suite Open |
Sheraton Seattle Hotel
Check with AAMC Registration Desk for Suite Number |
Saturday, October 28 | |
8:00 - 10:30a | Continental
Breakfast and General Session
"The Ties that Bind? Academic Medical Centers
and Industry" Gifts from industry — pharmaceutical
companies and medical device manufacturers — have become so much a part
of the everyday practice of medicine that they are seen by many not as inducements
to be shunned but as guaranteed entitlements to be counted on. Does this targeting
of physicians with gifts create a conflict of interest? Drug companies spend billions
each year on marketing directed at doctors. And numerous studies have documented
that physicians' attitudes and behaviors are influenced by gifts from industry.
Hear from Harry Kimball, MD, who co-authored a recent JAMA
article on this issue that offered guidelines to change academic medical center
interactions with industry. Also, Sharon Levine, MD, associate executive director
of Kaiser Permanente Northern California, will discuss how a California-based
managed care group, had adopted nearly all of the recommendations suggested by
the journal article and the impact these changes have made. Jeffrey Kahn, PhD,
a medical ethicist, will discuss the impact of the issue on patients, health care
delivery, and academic medicine. Speakers:
Harry Kimball, MD
Senior Advisor to Dean Paul Ramsey, MD
University of
Washington School of Medicine
Former President and CEO
American Board
of Internal Medicine Sharon Levine, MD
Associate Executive
Director
The Permanente Medical Group, Inc. Jeffrey Kahn,
PhD, MPH
Director, Center for Bioethics and Maas Family Chair in Bioethics
Professor, Department of Medicine
University of Minnesota Moderator:
Paul G. Ramsey, MD
Vice President for Medical Affairs and Dean
University of Washington School of Medicine
|
Seattle Convention Center
Rooms 606/607 | |
10:45 - 11:45a | Alumni
Track Session
"Expanding our Horizons: Future Trends in
Alumni Affairs" If "no man is an island," as English
poet John Donne wrote, then alumni affairs cannot exist alone. We are affected
not only by what is happening within our institutions and the medical community,
but also by the changes in society — population changes, technological advances,
economic ups and downs, political shifts, and social transformations. This session
will examine changes affecting alumni affairs and trends toward strengthening
our ties with alumni and other critical audiences. Speaker:
Ginny Darakjian
Assistant Dean, Alumni Relations
Northwestern University,
Feinberg School of Medicine Moderator:
Gwendolyn
M. Smith-Johnson
Director, Alumni Affairs and Student Connections
Baylor
College of Medicine
GIA Alumni Track Chair
|
Seattle Convention Center
Room 309 | |
10:45 - 11:45a | Marketing
Track Session
"Creating a Strong Brand, Not Just Ads and Press Releases" UCLA
serves 450,000 patients a year as one of the nation's leading academic medical
centers. However, what is the UCLA Medical Center brand and how well-known was
the brand itself? And what did it mean to patients, potential patients, referring
physicians, donors, and potential medical students? When UCLA decided to ask these
important questions, market research revealed many predictable perceptions about
academic medical centers and about its private-hospital competitors. But the research
also revealed opportunities for an academic medical center to tout its expertise,
curiosity and dedication, and provided clear direction on how to promote the clinical
programs and craft messages that resonate. Speaker:
Patricia Cuen
Marketing Director
UCLA Medical Center Moderator:
Brenda Maceo
Senior Vice President, Communications Group
City of
Hope National Medical Center
| Seattle
Convention Center
Room 305 | |
10:45 - 11:45a | Public
Relations Track Session
"It's a Small World After All: International
and Global Public Relations" Whether you are opening
a clinic in China, a medical school in the Middle East or holding a press conference
in Nairobi at 3 a.m. your time, the world of global public relations is rapidly
changing the parameters of how we do business. Hear from colleagues who are involved
in representing their institutions at international levels on key programs and
initiatives. Speakers:
Jeffrey L. Molter
Associate Vice President of Communications
Emory University Gary
M. Stephenson, MS
Senior Associate Director, Media Relations
Johns Hopkins
Medicine Claudia Costabile, MA
International Communications
Specialist
Education and Outreach
Johns Hopkins Medicine International
Moderator:
Jane Brust
Associate Vice
President, Health Sciences Public Relations and Marketing
University of Southern
California and
Associate Dean
Keck School of Medicine of the University
of Southern California
| Seattle
Convention Center
Room 306 | |
10:45 - 11:45a | Public
Affairs Track Session
"Effective Policy Advocacy in an Era of Hyper-Democracy"
In an era of what this research calls "hyper-democracy,"
public policy advocates face daunting barriers to their efforts to gain access
to and exert influence over policy makers and their staffs — especially in the elective
branches of government and on both the federal and state levels. This is no more
the case in any field than academic medicine, ever pressed to communicate clearly
on complex issues to nonspecialist audiences. This presentation and discussion
offer insights into the root causes of the growing challenge and what some policy
influencers are doing to still succeed in influencing public policy.
Speaker:
Bartley Moore
President and Chief Research Official
National
Journal's Policy Council Moderator:
Mary M. Koppel
Assistant Vice President, Public Affairs
Office of Communications
University of Minnesota
| Seattle
Convention Center
Room 308 | |
10:45 - 11:45a | Development
Track Session
"Culture Matters" How do you
create a culture of philanthropy at your institution? The relationships between
your dean, hospital CEO, and chief development officer are critical to setting
the course for the faculty, development staff, and the administration. Hear from
senior colleagues in the field and their institutional leader on how they have
paved the way for success, or not. Speakers:
James L. Madara, MD
Dean, Division of the Biological Sciences and The
Pritzker School of Medicine
VP, Medical Affairs and CEO
University of
Chicago Medical Center Arthur T. Garson, Jr., MD, MPH
Vice
President and Dean
University of Virginia School of Medicine Speaker/Moderator:
Michele M. Schiele
Vice President and Associate Dean of Development
University of Chicago Medical Center
|
Seattle Convention Center
Room 304 | |
10:45 - 11:45a | Public
Relations/Publications Track Session
"Web Site Traffic Report" Unlike
printed publications, a Web-based publication offers editors and publishers the
opportunity to carefully track how readers find their way to a Web site, how much
time they spend on any given page, what they want to read next, and countless
other tidbits — large and small — to help glean insight into an audience.
What exactly is Web analytics and what kind of intelligence can you gain by employing
them effectively? From readership stats to ROI, this session will provide an overview
of how Web analytics offer an opportunity to understand your readers and make
strategic changes to address their needs and preferences. Speakers:
Ryan Hagg
Manager of Online Giving, Advancement Services, Annual Giving
Programs University of Washington Minnie Glymph
Associate
Director for Editorial Services
Editor, DukeMed Magazine
Office
of Creative Services and Marketing Communications
Duke Medicine Moderator:
Michael Fitzsousa
Director of Communications
Office of Institutional
Planning and Communications
Yale University School of Medicine
GIA Public
Relations Track Chair
| Seattle
Convention Center
Room 201 | |
12:00 - 1:30p | Literary
Luncheon
"On Call" On Call begins
with a newly-minted doctor checking in for her first day of residency. Having
studied at Yale and Dartmouth, Emily Transue, MD, arrives in Seattle to start
her internship in Internal Medicine just after graduating from medical school.
The book concludes with the end of her residency, three years later. Along the
way, On Call describes the life of a resident physician and reflects on
the way the medical system treats both its patients and doctors. Through her eyes
and her honest, engaging prose, we have a rare opportunity to experience the growth
of a true healer. Speaker:
Emily R. Transue,
MD, FACP
Authur, On Call
Clinical Assistant Professor, University
of Washington
General Internist, The Polyclinic, Seattle Moderator:
Lynn K. Hogan, PhD
Associate Vice President, Development and Alumni Relations
University of Washington School of Medicine
GIA Immediate Past Chair
| Seattle Convention Center
Rooms
606/607 | | 1:45
- 3:00p | General Session
"Is It Time to Market Medicine?" With a predicted
physician workforce looming and an AAMC call to increase enrollment by 30 percent,
medical schools are challenged today more than ever to assess their abilities
to meet current and future public demands for physician services. Challenging
them further is the persistent, growing national need for a physician workforce
that better reflects the increasing diversity of Americans. Come learn about the
latest AAMC data on who is — and is not — going into medicine, new
opinion research on the biggest barriers to medical school that undergraduate
students face, and AspiringDocs.org the AAMC's innovative marketing campaign being
developed to overcome these barriers and attract more African American, Latino/a,
and Native American students to medicine. Speakers:
Gwen E. Garrison, PhD
Director of Student and Applicant Studies
AAMC Michael Perry
Partner
Lake Research Partners Elisa
K. Siegel
Senior Vice President, Office of Communications
AAMC Moderator:
Keith Joiner, MD
Dean
University of Arizona College of Medicine
| Seattle Convention Center
Rooms 602/604 | 3:15
- 4:30p | Public
Relations Track Session
"Can We Talk (Science)?"
Getting the world at large to understand and appreciate the seemingly arcane and
often complicated world of scientific study can be a daunting task. Learn effective
and realistic methods to communicate with medical and science writers that will
pique their interest and help them to deliver simple messages on complex research. Speakers:
Ruth SoRelle
Chief Science Editor
Baylor College of Medicine
Roxanne Nelson
Freelance Writer
Lancet, Lancet Infectious Diseases,
Oncology and Neurology
and American Journal of Nursing
Moderator:
Joni Westerhouse
Executive Director, Medical
Communications
Office of Medical Public Affairs
Washington University
in St. Louis School of Medicine
| Seattle
Convention Center
Room 306 | 3:15
- 4:30p | Marketing
Track Session
"Reaching the Referring Physician: Creating
Connections and Building a Strong Referral Marketing Program"
Positive relationships with community physicians are crucial to the success of
a teaching hospital. But good relationships don’t just happen. It takes an ongoing,
strategic effort that is supported by administration and faculty. Comments like
“My physicians are too busy,” or “They won’t change their referral pattern” don’t
cut it any more. What makes a physician referral program successful? How do you
get buy-in? How does Stark affect your program? How do you track results? This
session will offer tactics to help jump-start your physician relations program.
Speakers:
Kathy Dean
Vice President of Marketing
Communications
Geisinger Health System Josephine (Josie)
Aguirre
Director of Physician & Consumer Communications
University of
Michigan Health System
Moderator:
Susan Alcorn
Chief Communications Officer
Geisinger Health System
GIA Marketing Track
Chair
| Seattle Convention
Center
Room 305 | 3:15
- 4:30p |
GIA Public Affairs/Government Relations Representatives (GRR) Plenary
"What the Election Means to Academic Medicine"
|
Seattle Convention Center
Room 307 | 3:15
- 4:30p | Alumni
Track Session
"Alumni Affairs' Seat at the Table: Strategic Positioning
Within the Institution" Alumni programs can no
longer afford to grapple with their identities or places within the institution.
In this session, we will discuss trends toward establishing our "seat at the table"
with decision-makers, essential partnerships, and the broad perspective of alumni
affairs as part of the overall advancement landscape. Speaker:
B. J. Bess
Director of Alumni Relations
University of Michigan School
of Medicine
Moderator:
Lynda B. Nine
Vice President,
Alumni Affairs
West Virgnia University School of Medicine
GIA Vice Chair,
Alumni/Development
| Seattle
Convention Center
Room 309 | 3:15
- 4:30p | Development
Track Session
"Is It All About Access?"
Hear from two institutions, one public and one private, about their patient concierge
service. How does such a service fit into the overall development program? Are
there measurable results? How are issues of privacy and HIPAA concerns handled?
Speakers:
Elizabeth C. von Kessler, BSN,
MS
Director, Clinical Product Development
Johns Hopkins Medicine International
Keith Todd
Associate Vice President for Development
Ohio State University
Medical Center
Moderator:
Candler Gibson
Director
of Development, Clinical Neuroscience
University of California, San Francisco
GIA Development Track Chair
| Seattle
Convention Center
Room 304 |
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4:30 - 7:00p 7:00
- 9:00 p |
Free Time
Dine Arounds
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9:00 - 11:00p
|
GIA
Hospitality Suite Open
| Sheraton
Seattle Hotel
Check with AAMC Registration Desk for Suite Number |
Sunday, October 29 |
8:00 - 9:45a |
GIA/GRR/PME Brunch and General Session
"Winning the
Grassroots Campaign Might Have Been the Easy Part — What the California Stem
Cell Initiative Teaches Us About Advocacy" California
stem cell advocates won a landmark political victory in 2004 with successful passage
of Proposition 71 and the establishment of the California Stem Cell Institute.
Now, two years later, the Independent Citizens Oversight Committee (ICOC) is grappling
with the hard part of making an initiative with broad public support a reality.
Hear from the chair of the ICOC about the Institute's progress and what its establishment
teaches us about grassroots advocacy campaigns today. Speaker:
Robert N. Klein, JD
Chairman
Independent Citizens' Oversight Committee
California Institute for Regenerative Medicine
Moderator:
Gerald S. Levey, MD
Vice Chancellor for Medical Science and Dean
David Geffen School of Medicine at UCLA
| Seattle
Convention Center
Rooms 602/604 | 10:30a
- noon | Steering
Committee Meeting (Closed) | Seattle
Convention Center
Room 208 |
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